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Digital marketing is the marketing of products or services using digital techn ologies, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing digital platforms are increasingly.

Dincorporated into marketing plans and everyday life,and as people use the digital devices instead of visiting physical shops, digital marketing digital campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization.

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